- Midlands area comes together under one roof to showcase £14billion worth of investment opportunities at global property exhibition
- Area supported by nearly 50 private and public sector partners, including Department for International Trade (DIT)
A Midlands-wide delegation – featuring ten Local Enterprise Partnership (LEP) areas and 49 private and public sector partners – will exhibit together for the first time at the global property and real estate show MIPIM (Cannes, France, 14th-17th March).
Working collaboratively in a dedicated pavilion, the Midlands Engine delegation is the largest of its kind to represent the UK at this year’s event. The region will showcase more than £14billion worth of projects and investment sites to the annual exhibition’s 23,000 attendees – from potential investors and developers to property agents and the media. Themes will range from the opportunities surrounding the Midlands’ connectivity offer – including the new High Speed 2 rail network – to the region’s Enterprise Zones, housing and commercial schemes.
Destination partners include Greater Birmingham (Birmingham, Solihull and the Black Country); Coventry City Council, Warwickshire County Council and Coventry & Warwickshire LEP; D2N2 (Derby, Derbyshire, Nottingham, Nottinghamshire); Lincoln & Lincolnshire; Leicester City Council and Leicester & Leicestershire LEP; SEMLEP; Stoke-on-Trent & Staffordshire; Telford & The Marches; and Worcestershire.
The inaugural 200m² Midlands UK pavilion will contain an event space – featuring a programme of up to 50 presentations, panel discussions and receptions – and a networking area, plus separate sections for each destination partner.
Sir John Peace, Chairman of the Midlands Engine, said: “The Midlands is coming together on an unprecedented scale at MIPIM to attract even more investment from around the world. The Midlands Engine is working hard to accelerate growth across the whole region and Local Authorities, LEPs and businesses are all collaborating to bring this ambition to fruition. MIPIM is always a success for our region and this year we have more exciting investment opportunities than ever before. For the first time, a brand new Midlands Pavilion will showcase the wide range of investment opportunities across the region, demonstrating to investors around the world that the Midlands is open for business and can offer a global proposition.”
The region’s presence is being coordinated by inward investment agency Marketing Birmingham, together with the Department for International Trade (DIT) and partners including transport hubs Birmingham Airport and East Midlands Airport, automotive giant Jaguar Land Rover and the Midlands Enterprise Universities group.
Cllr John Clancy, Leader of Birmingham City Council, commented: “Interest and confidence in Birmingham is booming – shown by a significant increase in office and residential construction and the highest rate of business growth of any UK city in 2016.
“Last year’s MIPIM exhibition put Birmingham firmly in the spotlight, with landmark announcements surrounding the city’s multi-million pound Paradise, Smithfield and Snowhill developments.
“As part of a united presence this year with our colleagues from across the Midlands, we will be demonstrating to global investors that Birmingham has a huge range of options for big capital investment in regeneration schemes such as Curzon to smaller shovel-ready projects.”
The Midlands region covers 18.4% of the UK population and an economy worth £243billion. It contains two core cities, 12 million people, 25 universities, 25 science parks and three international airports. In the last five years, the Midlands area has received over 1,130 Foreign Direct Investment projects, creating over 62,800 new jobs.
Video used to sell our city at MIPIM last week.
Birmingham Smithfield to create a new place at the heart of the city, attracting millions of visitors and over £500 million of investment
- The ten year plan will see the redevelopment of 14 hectares of prime city centre land
- The site will deliver over 300,000 sq. metres of floorspace, 2,000 new homes and 3,000 new jobs, adding £470 million GVA to the local economy and attracting millions more visitors to the region
- The plan will see the creation of a sustainable and inclusive place that includes new cultural and leisure attractions, vibrant retail markets and a new residential offer.
- The launch of the plan marks the start of extensive public consultation as the city seeks to deliver a legacy development
— LeaderofBirmingham (@BrumLeader) March 15, 2016
- M&G Real Estate to fund Three Snowhill in the largest ever city centre office development outside London
- News of PwC’s move to Paradise Birmingham and the launch of the Midlands Engine Pitchbook also among major announcements made at international property showcase
Greater Birmingham’s presence at global real estate show MIPIM (15-18 March, Cannes) has been hailed a success by regional stakeholders, with landmark announcements and the biggest-ever events programme attracting more than 700 delegates, a 101% increase on 2015.
The region hosted 20 events across three days, including several key launches and announcements catching the attention of the international investment community. These ranged from the news that M&G Real Estate will fund the construction of Ballymore’s Three Snowhill, a 420,000 sq ft office development in Birmingham city centre. The circa £200 million scheme will be the largest ever speculative city centre office scheme built outside London.
To the unveiling of the Midlands Engine Pitchbook – showcasing 33 investment opportunities worth a combined £14.4 billion – and the news that PwC will be the first business to move into the £500 million Paradise Birmingham development – part of the UK’s biggest Enterprise Zone.
Hundreds of delegates from around the world gathered as details were also revealed of the £500 million Birmingham Smithfield project, which will create a unique global attraction for people to meet, live and shop. Audiences at MIPIM 2016 were also amongst the first to see plans for Arden Cross, a landmark development site identified as the location for the High Speed Rail Interchange Station.
Wolverhampton was also in the spotlight as a city of change, with £3.7 billion city-wide investment either underway or in the pipeline. On show were major development opportunities in the city centre, such as Southside, Canalside and the former Royal Hospital site.
Cllr John Clancy, Leader of Birmingham City Council, said: “It’s been a historic week, which will have a positive impact on people’s lives in Greater Birmingham in terms of jobs, housing and economic growth.
“From announcements about Birmingham Smithfield and Paradise to the buzz around HS2 and HSBC, this year’s MIPIM has clearly demonstrated that things are happening in this region – and that this is the place where people need to invest.”
Among the hundreds of meetings hosted by Greater Birmingham, the delegation welcomed Brandon Lewis MP, Minister of Housing and Planning, and Mayor of Frankfurt Peter Feldmann.
Cllr Bob Sleigh, Leader of Solihull Metropolitan Borough Council, added: “It’s been noticeable just how much progress has been made in Greater Birmingham during the last 12 months. Throughout the event, the region has provided genuine investment opportunities for people visiting our stand.
“MIPIM 2016 has given us a chance to further highlight the UK Central developments in Solihull, presenting delegates with a clear vision around the investable propositions across the borough. It’s also been important this week to draw attention to the new West Midlands Combined Authority – showing that we’re now not just a single entity, but have regional momentum with real substance.”
Greater Birmingham’s delegation at MIPIM 2016 included more partners than ever before, with a record 42 public and private sector firms working in collaboration to showcase the region globally.
Ian Simpson, Land and New Business Director at Countryside Properties, said: “MIPIM 2016 has been our first opportunity to partner with Greater Birmingham. As a new investor to the area, we’ve found it an invaluable experience to build relationships and networks.
“It has been exciting to see how the themes displayed on the region’s stand this week – particularly during the Black Country’s garden city presentation – have aligned closely with our own ambitions to not just build quality housing across Greater Birmingham, but to create sustainable new communities.”
Mark Lee, Chief Executive of Calthorpe Estates, added: “There’s been a tremendous sense of positivity around the Greater Birmingham stand, with many investors interested in what we’ve had to say and keen to get down to business.
“At this year’s MIPIM, Calthorpe Estates has worked hard to actively promote the region’s life sciences credentials, so it was impressive to see a real interest during our panel event from delegates keen to find out how they can benefit from our world-class offer in this sector.”
Business Birmingham’s dedicated hashtag #MIPIMbrum this year reached more than 2.9 million Twitter users, an increase of nearly 300% compared with 2015 figures. #MIPIMbrum has so far been retweeted nearly 600 times, a rise of more than 140% compared to last year’s event.